If possible, however, there will be a compression in the morning rush hour
Boss is now posting records. wanted.de names the reasons for the success.
In the past, the atmosphere at Hugo Boss was always a little familiar, almost sleepy. A good two decades ago, tailors still had time for a chat and gave tips on fine thread. Metzingen was an absolute insider tip: There were top goods here at low prices. In the warehouse of the medium-sized company, customers crowded at best on weekends. The great bustle in the clothes racks of the faceless sales rooms then reminded more of CA than a luxury label.
Metzingen: the bargain city
Today everything is different: A whole outlet town has emerged around Hugo Boss’ classy shop in Metzingen, where customers are hunting for bargains. Who would have thought that: The small tailor shop started with just under two dozen employees.
The first few years during the global economic crisis were tough for the company.
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Constant change in Metzingen
When Hugo Ferdinand Boss died in 1948, his son-in-law Eugen Holy took over the management of the company and initially produced uniforms for the French occupiers, later men’s suits. In 1967 his sons took over the business. Both initiated success from 1969 by concentrating on exclusive ready-made clothing. The first major turning point occurred in 1975: At that time, the Austrian Werner Baldessarini was hired, who eventually rose to become chief designer. During this time, the factory outlet was also opened. In 1985 the company went public. With this, Hugo Boss improved his capitalization and set out to catch up with the almost unbeatable Parisian and Milanese couture. The company was now able to research the latest trends more intensively.
In 1991 the Holy Brothers handed the baton to the Italian Marzotto Group. Peter Littmann, who introduced the Hugo line for younger men in 1993 and the “Baldessarini” premium line in 1994, became CEO. 1997 Boss also designed women’s fashion for the first time. In 1998 Baldessarini was appointed CEO of Hugo Boss AG, in 2002 he left the company, bought his own line and Bruno Sälzer, Chief Sales Officer, took over the chief position.
Now Hugo Boss ignited the next stage of success: Sälzer drove the international expansion, he was something like the superstar of the fashion industry. For the “Boss Selection” line, completely new machines were manufactured, which have also been patented. In 2007, however, the financial investor “Permira” swallowed the group for 3.5 billion euros. In February 2008, Sälzer finally resigned – he had fallen out with Permira over business policy and the distribution of a special dividend of 345 million euros. The entire board had to go with him.
From Dior to Swabia
There was a lot of guesswork in the market: Who would take over the top post that had been vacant for months? Just in time for the financial crisis, Claus-Dietrich Lahrs started in August 2008. The new boss came from “Dior” in Paris. While his predecessor Sälzer was considered a hero who had rallied against the major shareholder Permira, Lahrs appeared to be the vicarious agent of the greedy investor who diligently did his duty. But since then the newcomer has radically rebuilt the company. After some turbulent times – in three decades more than two dozen executive board managers have come and gone – Hugo Boss has found itself in calmer waters again. The share price has increased almost tenfold since the end of 2008 from EUR 8.46 to around EUR 81. The most important step for this: Hugo Boss increasingly transformed from wholesaler to retailer.123helpme.me The number of the Group’s own stores has been expanded significantly.
More luxury and exclusivity are now in demand – the suits are no longer associated with many other brands in the department store. In addition, Boss can perceive customers’ moods and wishes much better through its own stores and implement them in its own collections. Boss shortened the cycle from the idea to the finished product from 50 to 38 weeks. The number of shops is to be expanded further, and Boss intends to invest more in the existing 600 shops.
The luxury boutique is particularly important in Asia, as there are no strong department store chains there. While Boss was previously primarily focused on Germany and Europe, the new Boss in “Boss” has targeted China. In the Middle Kingdom, the top line “Boss Selection” is particularly popular. Lahrs also vigorously expanded the accessories business. The main profit makers include shoes and women’s fashion. It was precisely in this segment that he had already generated extreme growth at “Christian Dior Couture” in recent years. In 2009 Hugo Boss also started the mail order business via an online shop on its own website. Part of the company restructuring was also the radical downsizing of the collection. As a result, Boss is now bringing more of the same items into stores and sharpening its brand profile. Buyers will find almost the same offer in Tokyo as in Berlin. All in all, the new success proves: the more luxury, the more crisis-resistant, because the affluent clientele feels a recession later and can hold it out longer. Otherwise, Lahrs correctly assessed the fitness wave and relied on men who do something for their body. “Boss Green” is now set up much more body-hugging and overall slimmer. The company has recognized that men now pay more attention to themselves than they used to do and sometimes use cosmetics. The company boss defines the subject of sportiness in such a way that his employees have to pay attention to their lines. In addition, Boss is now a relatively young company with an average age of 35 years. Incidentally, Lahrs has more than 60 suits hanging in his closet – and all of them, of course, only from Boss.
Baden-Württemberg is fighting against the corona virus. Since Wednesday there have been severe restrictions on public life across the country. Only certain shops are still open, including food retailers and pharmacies. The aim is to slow the spread of the virus. The hospitals, clinics and health authorities urgently need reinforcement, according to Science Minister Theresia Bauer (Greens). Bauer appealed to students of medicine, nursing science and related fields to help: “Now it’s burning.”
The trade criticizes the handling of the corona crisis by the state government – the information policy is a disaster. “Such disinformation is a disaster,” said Hermann Hutter, President of the Baden-Württemberg Trade Association (HBW). It was not even clear when which stores should close. The dealers would now have twice the damage: “On the one hand, the loss of sales stuck with them, on the other hand, they could not ensure an orderly transition for customers, employees and suppliers due to the catastrophic information policy.”
Baden-Württemberg wants to create the conditions for being able to take out loans in the corona crisis. The state parliament is to resolve an application to deviate from the debt brake at a special session this Thursday in Stuttgart, government circles said on Wednesday. Accordingly, the corona virus should be viewed as a natural disaster. The debt brake anchored in the Basic Law stipulates that the states are generally not allowed to incur any new debt. According to the state budget regulations, Baden-Württemberg can deviate from this – for example in the event of natural disasters or exceptional emergency situations. The state parliament then has to determine with the majority of its members that a natural disaster has occurred.
In the meantime, seven people in Baden-Württemberg have died after being infected with the coronavirus. The Ministry of Health announced the death of an over 80-year-old man from the Hohenlohe district on Wednesday. Because of his previous illnesses, he was one of the high-risk patients. He died in the hospital on Monday. As of Tuesday evening, 1,641 people had been infected with the virus in the southwest, according to the ministry.
For Prime Minister Winfried Kretschmann (Greens), the Tübingen-based pharmaceutical company CureVac is the “great bearer of hope” in the fight against the coronavirus. “Your mission is incredibly important at this time,” he said, according to the State Ministry in a switch with Curevac board member Franz-Werner Haas. The company is working on the manufacture of a vaccine against the coronavirus.
So far, there is neither a vaccine nor an active ingredient against the corona disease. Now the Tübingen Institute for Tropical Medicine wants to test the drug chloroquine. As institute director Peter Kremsner announced, a study on humans is to begin in the coming week. The SWR had previously reported.
In schools the question is what happens to exams. Education Minister Susanne Eisenmann (CDU) announced that various scenarios are being examined, including a postponement. Decisions are to be announced soon. The Bavarian Ministry of Culture announced that the start of the Abitur exams in the Free State will be postponed from April 30 to May 20, 2020.
From this Monday on, regional rail traffic will be thinned out. The offer is to be reduced to regular hourly connections on all routes, as the Ministry of Transport announced. If possible, however, there will be a compression in the morning rush hour. In addition, the trains should run as long as possible in order to give passengers the opportunity to keep their distance from one another. Regional train connections with many stops also have priority over express lines.
Because of an infected father, the Tannheim aftercare clinic for seriously ill children in Villingen-Schwenningen had to close on Tuesday. According to the clinic, the man had previously concealed the fact that he was in the high-risk area Heinsberg (North Rhine-Westphalia) so as not to endanger the rehab for his child. Therefore, 60 children and young people – 160 people with their families – had to break off their stay in the clinic. 160 employees were also sent home. First the “Black Forest Messenger” reported about it.
The sports car manufacturer Porsche stops its production. The main plant in Zuffenhausen and the plant in Leipzig will initially be closed for two weeks from this Saturday, as the company announced. Agriculture needs workers: after the asparagus farmers, the Baden Winegrowing Association is also urgently looking for helpers for biological pest control.
For many, only the steam locomotives make the railway so attractive. Everything else is a matter of fact transport for them. Indeed, the smoking giants have become a myth. Her development from Trevithick’s first attempts to “Big Boy” was really enormous. And today? Steam locomotives are being built again!
Photo series with 13 pictures
James Watt asked the builder of the first steam locomotive to have a rope around the neck. Richard Trevithick did not die on the gallows, but in poverty. His successors fared better: many of them made millions. And the railroad conquered the world. That’s how it started.
The first steam locomotives
After Nicholas Cugnot’s tractor “Fardier”, which failed on a wall, William Murdoch’s model steam vehicle, which failed due to the contradiction of boss James Watt, and Richard Trevithick’s steam car, which failed in terms of profitability and audience, it was clear that mobile steam engines had a hard time. But Trevithick did not give up. His decisive invention was the high-pressure steam engine from 1801, which could only make steam power mobile. James Watt’s low pressure steam engine was huge by comparison and took up a lot of space.
For a mining company in Pen-y-Darren, Wales, he built a steam-powered vehicle with two axles that was supposed to run on the local rails to replace the draft animals. In doing so, he created the world’s first steam locomotive, which made its maiden voyage on February 21, 1804. Railways, a system of rails on which wagons were moved, came into being much earlier. The coal and steel industry used them for the removal of their mining. This is how it came about that the first railway viaduct, the “Causey Arch” near Stanley in north-east England, dates back to 1725, 100 years older than the world’s first public steam train.
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But the problem for Trevithick was that the locomotive weighed too much for the cast iron rails of the time. After a while they broke under the weight and the locomotive derailed. Wheel tires initially caused similar problems. To raise money for further projects, >>
Trevithick came up with the idea of demonstrating a steam locomotive against entry. In 1808 he had a track circuit built in London and surrounded by a wooden fence. The curious could now marvel at the “Catch me who can”, as the locomotive was christened by a girl, for a shilling admission price and even ride along. Should the new invention degenerate into a circus joke? Was that the end of the steam engine?
Puffing Billy, the oldest surviving steam locomotive in the world
In 1812 John Blenkinsop and Matthew Murray made another attempt. For the pits in Middleton they built a rack-and-pinion locomotive that would bring the mined material to Leeds. Both of them mistrusted the force of adhesion and believed that gears would not slip. However, a rack was required in which the locomotive’s gear could engage and provide propulsion. “Salamanca” was the name of this steam locomotive, three others followed. After all, they worked as mining locomotives until 1835. The Wylam colliery near Newcastle decided a year later to buy a locomotive. Mine owner Christopher Blackett commissioned his senior colleague William Hedley to build his own locomotive, which he built together with Timothy Hackworth.